Professional campaign management powered by the Google Ads API. We handle keyword research, bid optimization, and performance reporting so your ad spend delivers measurable results.
We create, configure, and manage your Google Ads campaigns end-to-end. From search and display campaigns to shopping and remarketing, we handle the daily optimization so you can focus on your business.
Data-driven keyword discovery using the Google Ads API. We identify high-intent keywords your customers are searching for, analyze competition levels, and build targeted keyword lists that maximize your ad spend.
Automated and manual bid strategies tailored to your goals. We continuously adjust bids based on performance data, device, location, time of day, and audience signals to get the best cost-per-conversion.
Real-time dashboards showing impressions, clicks, conversions, cost-per-click, and ROAS. No vanity metrics — every report is tied to the business outcomes that matter to you.
Proper conversion tracking setup and validation across your WordPress site. We ensure every lead, sale, and phone call is tracked accurately so you know exactly what your ads are delivering.
Continuous A/B testing of ad copy, landing pages, and targeting. We refine campaigns weekly based on performance data, search term reports, and competitive insights to improve results over time.
We audit your existing Google Ads account (or set up a new one), analyze your market, and build a campaign strategy aligned with your business goals and budget.
We research keywords, write ad copy, configure targeting, set up conversion tracking, and launch your campaigns with optimized bid strategies.
Daily monitoring of campaign performance. We adjust bids, pause underperforming keywords, test new ad variations, and optimize landing page alignment.
Weekly and monthly performance reports via your Nova dashboard. We identify scaling opportunities and recommend budget adjustments to maximize ROI.
For businesses getting started with Google Ads
For businesses scaling their advertising
For high-volume advertisers
We use the Google Ads API to directly manage your campaigns from within the Nova platform. After you authorize access to your Google Ads account via OAuth, our team can create campaigns, adjust bids, manage keywords, and monitor performance all from your Nova dashboard. You retain full ownership of your Google Ads account at all times.
We support search campaigns, display campaigns, shopping campaigns, and remarketing. Our platform integrates with the Google Ads API for campaign management, keyword research and planning, bid strategy optimization, and comprehensive performance reporting including impressions, clicks, conversions, and cost metrics.
We use the Google Ads Keyword Planner API to identify relevant keywords based on your business, products, and target audience. We analyze search volume, competition levels, estimated CPCs, and commercial intent to build keyword lists that align with your budget and goals.
Bid optimization involves continuously adjusting your keyword and campaign bids to maximize conversions within your budget. We use a combination of automated bidding strategies (Target CPA, Target ROAS, Maximize Conversions) and manual adjustments based on performance data, device targeting, geographic performance, and time-of-day analysis.
Your Nova dashboard includes real-time Google Ads performance data: impressions, clicks, click-through rate, cost-per-click, conversions, cost-per-conversion, and return on ad spend (ROAS). We provide weekly summary reports and monthly strategy reviews with recommendations for campaign improvements.
Yes. Your Nova dashboard pulls data directly from the Google Ads API and displays campaign performance metrics in real-time. You can view performance by campaign, ad group, keyword, or time period directly from your dashboard.
Absolutely. Your Google Ads account belongs to you. We access it through OAuth authorization which you can revoke at any time. If you ever decide to manage ads yourself or switch providers, your account, campaigns, and historical data remain yours.
Let us handle the complexity of Google Ads so you can focus on running your business. Get a free campaign audit and strategy session.
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